About W Design

Based in Tokyo, we are a visionary company, and have been providing consultancy services to hospitality clients in Japan since 2004.

We are experts at bringing innovation and creative thinking to Lifestyle Boutique Hotel projects and act as the bridge between International and Japanese stakeholders. We bring Global Design Standards and branding and marketing knowledge to create unique concepts which set the benchmark for quality in hospitality design.

Who we are

From our base in Tokyo, W/D/I has over 10 years of experience on hospitality projects across Japan and the Asia Pacific region. Our successful track record stems from a broad range of asset classes, from luxury spas, leading international branded hotels to multi-site boutique hotel brands and one of a kind luxury resort developments in remote locations.

We focus on all aspects of hospitality development, including due diligence services, major refurbishments, hotel rebranding or repositioning, and master planning for new developments.

What we do

Our unique combination of specialist services are developed to target specific solutions to specific opportunities. Integrating the best practices of the Japanese and international markets, we focus on all aspects of hospitality development, including due diligence services for property acquisition or investment, major refurbishments, hotel rebranding or repositioning, and master planning for new developments.

We partner with both domestic hotel owners and global hospitality brands and investment firms. Our international experience, exception local market knowledge and passion for creativity gives us the skills to meet your needs and those of your end users.

If you would like to find out more about how our innovative solutions can add value to your next hospitality project, send us an email.

Management Team

Asao Nakayama
Design Director, Co-Founder

Asao has over 25 years experience as an interior designer in Asia, the past 15 of which, have been as a team and business leader. She founded W/D/I in 2004 with her business partner Jason Wilson, to provide specialist, client-focused design services to the international hospitality sector in Japan.

Under Asao’s leadership, W/D/I has built a reputation for providing innovative design solutions whilst always meeting quality, time and budget expectations.

As design director, Asao is responsible for client relations, business development, and project and team management.

Asao is passionate about hospitality design and providing service excellence to her customers. She is an accomplished concept designer and presenter.

Since 2014, Asao has been working as a Design Director and Interior Design Consultant on various projects in Japan with a number of hotel owners and hotel management companies, including Marriott International in Hong Kong.

Jason Wilson
Managing Director, Co-Founder

Since moving to Asia in 1996, I've managed all aspects of large hospitality and commercial developments from inception and land acquisitions to completion covering a wide variety of asset classes, project types and geographic locations.

My business development and management expertise is based on a solid academic, vocational training and work experience in construction and engineering. I have worked extensively throughout Asia, Europe and the Middle East.

Koto Endo
Senior Designer

Koto is Senior Designer for W/D/I. Prior to joining W/D/I she worked for Miracle Kids Design and KKS Group in Japan. For her day to day project interface, she coordinates with the project team to assure design production and quality.

As well as being a Graphic Artist, her artistic techniques and skills support W/D/I's visual approach and creative expression. She holds a BA degree in Interior Design.